Welcome to GDI where creativity and technology come together to produce compelling results-driven marketing programs in print and digital. Check us out!
Our process begins with a review of the client’s marketing objectives: • build brand recognition • drive audience participation • increase sales. Creative solutions are formulated to achieve actionable results within print and digital programs. Digital work is coded and tested on multiple computer browsers, tablets and mobile devices.
Our accessible digital programs are designed, written and coded to ensure that all users have an equivalent experience.
The structure of the design and code allows for easy navigation of digital content. Users who are visually impaired or blind can have an effective use of the Internet equal to someone without disabilities.
Build brand recognition, drive audience participation and increase revenue using marketing programs.
Highly branded digital content introduced the customer to social media sites, marketing programs and drove website activity.
Enhance customer relationships and develop new ones to make a purchase, engage in social media, or become involved in a promotional opportunity, such as downloading digital content.
Multifaceted email campaigns built awareness, brand loyalty, increased sales and introduced the consumer to branded digital content.
Build customer awareness and loyalty, increase database and maximize response when a customer is viewing a product or service.
Our digital campaigns were directed to encourage consumers to enter their personal information, take immediate action and make a purchase.
Develop a social media marketing program that builds brand awareness, creates a conversation and communicates the brand’s culture and image.
Highly branded visually engaging emails encouraged the customer to join social media networks and take part in the conversation.
Our 2-tier program included Facebook advertising targeting those who have joined the network.
Maintain strong continuing customer relationships, and at the same time generate new business. Various client tactics include discount offers, premiums and gift programs.
Exceeded customers’ expectations, built and maintained brand loyalty. Email marketing campaigns and print promotions had offers customers couldn’t refuse.
Develop ways to increase revenue and build customer base utilizing membership upgrades, discounts, bonus offers, gifts and partnership programs. No matter the methodology, the goal is to acquire new customers and maintain existing ones.
The formulation of compelling copy and design within the clients' brand maximized the response to the offers.
New York City Clinical Data Research Network (NYC-CDRN)
Challenge & Creative Development: Create an interactive website to engage patients and clinicians for NYC-CDRN – a collaboration of renowned medical centers and related institutions. The goal was to provide the ability to share anonymous medical histories, answer consumer and researcher questions, and mine data from as many as 6 million patients thereby streamlining and coordinating the clinical research process.
Styled web pages allowed for a flow that communicated to clinicians and patients. Areas calling for interaction were clearly indicated to ensure maximum involvement. As a result, after the initial launch with seven partners, the number of participating institutions has now increased to over 12.
Consumer Reports Health
Challenge & Creative Development: Create a user-friendly website that enables consumers across the U.S. to make intelligent, informed physician choices. The website needed to include a uniform vocabulary that allowed for data collection on a national level.
Developed an integrated website to collect data from patients and doctors on a national level. This included a search engine to filter by Doctor/Practice, Specialty, Location and Insurance. Other features included rating your doctor and comparing his/her practice, and a summary overview with Quality of Care and Patient Experience Ratings of a doctor’s practice allowing users to compare their results with other reviews.
We created branded event collateral materials, including emails, ads, banners and event logos. The copy and design highlighted the events’ special features, creating excitement that generated a successful turnout.
Non-profit and for-profit clients have goals to build a donor base for a charity or cause. These programs include a benefit such as a discounted membership, a magazine subscription, a premium, recognition or a tax benefit.
Compelling print and email communications stressed the importance of the cause, thereby convincing the donor to participate.