GDI is a multichannel marketing and creative agency with over two decades of winning brand-building results that support customer loyalty. Located in the heart of New York’s vibrant and creatively charged Flatiron District, our results-driven team of marketing and design professionals takes the creative process from beginning to end, applying strategic and tactical analysis utilizing e-commerce, print and direct mail programs. Check us out, then profit by our experience and get the winning results that we have achieved for our clients over the years.
Our process begins with a review of the client’s marketing objectives: • build brand recognition • drive audience participation • increase sales. Creative solutions are formulated to achieve actionable results utilizing multichannels: • print • e-commerce • email marketing. Digital work is coded and tested on multiple computer browsers, tablets and mobile devices.
Build brand recognition, drive audience participation and increase revenue using multichannel marketing programs.
We created highly branded call-to-action printed onserts and emails to inform subscribers that they have instant access to branded digital content. Also, we introduced subscribers to social media sites by creating emails evoking immediate brand recognition. In both instances, these marketing programs drive website activity.
Enhance customer relationships and develop new ones to make a purchase, engage in social media, or become involved in a promotional opportunity, such as downloading digital content.
We created multifaceted email campaigns to build awareness, brand loyalty, increase sales and introduce the consumer to branded digital content.
Our clients are always seeking unique ways to build their databases and maximize response when a potential customer is viewing their brand.
We created web banners and interstitials that pop-up on our clients’ websites and third party websites promoting our clients' products. These promotional messages are very graphic, offer-driven and encourage consumers to enter their personal information, take immediate action and make a purchase.
Develop a social media marketing program that builds brand awareness, creates a conversation and communicates the brand’s culture and image.
We created highly branded visually engaging emails to encourage the customer to join social media networks and take part in the conversation.
Our 2-tier program included Facebook advertising targeting those who have joined the network.
Maintain strong continuing customer relationships, and at the same time generate new business. Various client tactics include discount offers, premiums and gift programs.
Our goal was to exceed customers’ expectations and build and maintain brand loyalty. We achieved this by creating email marketing campaigns and print promotions that made an offer the customer couldn’t refuse.
Clients are always looking for ways to increase revenue and build their customer base. In some cases client strategy includes membership upgrades, discounts, bonus offers, gifts and partnership programs. No matter the methodology, the goal is to acquire new customers and maintain existing ones.
We formulated creative solutions with compelling copy and design to maximize the response to the brands’ offers. To accomplish this, we created print and e-commerce campaigns.
New York City Clinical Data Research Network (NYC-CDRN)
Challenge & Creative Development: Create an interactive website to engage patients and clinicians for NYC-CDRN – a collaboration of renowned medical centers and related institutions. The goal was to provide the ability to share anonymous medical histories, answer consumer and researcher questions, and mine data from as many as 6 million patients thereby streamlining and coordinating the clinical research process.
We developed and styled web pages to flow and communicate to clinicians and patients. Areas calling for interaction were clearly indicated to ensure maximum involvement. As a result, after the initial launch with seven partners, the number of participating institutions has now increased to 12.
Consumer Reports Health
Challenge & Creative Development: Create a user-friendly website that allows consumers across the U.S. to make intelligent, informed physician choices. The website needed to include a uniform vocabulary that allowed for data collection on a national level.
We designed an integrated website to collect data from patients and doctors on a national level. This included a search engine to filter by Doctor/Practice, Specialty, Location and Insurance. Other features included rating your doctor and comparing his/her practice, and a summary overview with Quality of Care and Patient Experience Ratings of a doctor’s practice allowing users to compare their results with other reviews.
We created branded event collateral materials, including emails, ads, banners and event logos. In all cases, our copy and design highlighted the events’ special features, creating excitement that generated a successful turnout.
Non-profit and for-profit clients have goals to build a donor base for a charity or cause. These programs include a benefit such as a discounted membership, a magazine subscription, a premium, recognition or a tax benefit.
In all cases, we created compelling print and email communications that stressed the importance of the cause, thereby convincing the donor to participate.